Author: Accent Technologies

What is Relationship Intelligence Anyway? Relationship intelligence is term that’s starting to generate a lot of buzz in the B2B sales community, and with good reason. If you don’t know the full meaning of the phrase, that’s okay! We’re here to help. This guide will walk you through the definition of relationship intelligence, the benefits that it offers to enterprise businesses, and the tools that will provide...

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For years, B2B sales teams have relied on sales playbooks to standardize processes and help reps take the right actions to close deals. These playbooks are the golden standard for the way your company approaches selling, but here’s the big question: how effective are they long-term? We’re going to go out on a limb here and say that if you’re still using traditional sales playbooks, you’ve...

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B2B sales teams have so much great sales data that they can use to their advantage. Your CRM is chock full of valuable metrics about buyers, how they progress through sales stages, and how your sales reps’ efforts work to drive deals forward. So obviously, the best approach is to put that data to good use through sales analytics. Just run the data and have your sales...

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