Customer Relationship Management, in one form or another, is at the center of every company’s revenue model. If your customer relationships are shaky, your business is shaky. This isn’t a new concept—strength in customer relationships has been the lynch pin of business viability since the conception of marketplaces. But in the 1990’s, with the advent of the dot-com era, Customer Relationship Management, or now more...Read more
Hype Cycle for CRM Sales, 2018
To improve sales execution, application leaders supporting sales technologies must evaluate those that are emerging to maturing in the Hype Cycle. In the 2018 Hype Cycle report, Gartner assesses the relative maturity and business impact of sales technologies in the market.
Key drivers of technological developments include improvements and innovations in:
- User experience
- Platform design and functionality
- Integration capabilities
- Mobile usage
- Predictive/prescriptive machine learning analytics
Download the full report to learn the two main areas of investment in sales innovation, as well as which sales technologies Gartner predicts to achieve mainstream adoption in the next two years.