Author: Nick Scahill

Customer Relationship Management, in one form or another, is at the center of every company’s revenue model. If your customer relationships are shaky, your business is shaky. This isn’t a new concept—strength in customer relationships has been the lynch pin of business viability since the conception of marketplaces. But in the 1990’s, with the advent of the dot-com era, Customer Relationship Management, or now more...

Read more

The Problem. Reporting dashboards. They’re everywhere. They paint the walls of executive board rooms, they’re at the center of forecasting and budgeting discussions, and they sit persistently on the computer monitors of most managers. They say, “If you can’t measure it, you can’t manage it.” And trust us, there aren’t many who would disagree with that in our 21st century, data-driven world. But this obsession with sales metrics,...

Read more