“Selling is a skill, you either have it or you don’t.” While this statement contains an element of truth, it’s not absolute. The days of relying on charisma and charm are long gone. Many of today’s sales reps carry the burden of studying and educating a full team of buyers. On top of that, they are expected to deliver a completely personalized experience. So how does one juggle multiple complex opportunities, make quota, and also live up to today’s elevated standard?Read more
Hype Cycle for CRM Sales, 2018
To improve sales execution, application leaders supporting sales technologies must evaluate those that are emerging to maturing in the Hype Cycle. In the 2018 Hype Cycle report, Gartner assesses the relative maturity and business impact of sales technologies in the market.
Key drivers of technological developments include improvements and innovations in:
- User experience
- Platform design and functionality
- Integration capabilities
- Mobile usage
- Predictive/prescriptive machine learning analytics
Download the full report to learn the two main areas of investment in sales innovation, as well as which sales technologies Gartner predicts to achieve mainstream adoption in the next two years.