CRM

computer chips forming the letters AI with blue light

No matter what you call it, with AI (Artificial Intelligence) or any assistive technology, it’s important to thoroughly vet the problems it’s trying to solve. AI applied to the wrong problems can be dangerous. But if the aim is to increase output of the CRM, be assistive to the sales rep and ultimately be intelligent enough to help drive change, it can be extremely effective.

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Customer Relationship Management, in one form or another, is at the center of every company’s revenue model. If your customer relationships are shaky, your business is shaky. This isn’t a new concept—strength in customer relationships has been the lynch pin of business viability since the conception of marketplaces. But in the 1990’s, with the advent of the dot-com era, Customer Relationship Management, or now more...

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We hear a lot about analytics or artificial intelligence. But the question I have is, can you see it? Do you know what it feels like when you ACTUALLY see it? I equate the feeling to an experience I had this past weekend while surfing with a friend in Satellite Beach, Florida. We were minding our own business waiting for the waves to come in, when...

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B2B sales teams have so much great sales data that they can use to their advantage. Your CRM is chock full of valuable metrics about buyers, how they progress through sales stages, and how your sales reps’ efforts work to drive deals forward. So obviously, the best approach is to put that data to good use through sales analytics. Just run the data and have your sales...

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