No matter what you call it, with AI (Artificial Intelligence) or any assistive technology, it’s important to thoroughly vet the problems it’s trying to solve. AI applied to the wrong problems can be dangerous. But if the aim is to increase output of the CRM, be assistive to the sales rep and ultimately be intelligent enough to help drive change, it can be extremely effective.Read more
Hype Cycle for CRM Sales, 2018
To improve sales execution, application leaders supporting sales technologies must evaluate those that are emerging to maturing in the Hype Cycle. In the 2018 Hype Cycle report, Gartner assesses the relative maturity and business impact of sales technologies in the market.
Key drivers of technological developments include improvements and innovations in:
- User experience
- Platform design and functionality
- Integration capabilities
- Mobile usage
- Predictive/prescriptive machine learning analytics
Download the full report to learn the two main areas of investment in sales innovation, as well as which sales technologies Gartner predicts to achieve mainstream adoption in the next two years.